After being a strong player in the Finnish market for a long time, Vestelli opened its export operations to Sweden in January 2019, carefully exploring the market and industry players. It quickly became clear that Sweden needed high-quality greywater purifiers and a wider product range.
“I made good contacts right from the start, and comprehensive cooperation with Svensk Avloppsrening AB started in May 2019,” says Export Manager Stefan Wasström .
In Sweden, people trust high-quality and well-tested Finnish products. Stefan, who has extensive experience in the field, and his solid professional skills helped to secure additional partners during the year. JETS AB and Watersystems from Tranås joined the team.
JETS needs solutions for large projects and Watersystems was happy to receive first-class compact greywater treatment plants in addition to the traditional bulky land fields it previously offered. Vestell’s broad product range will significantly strengthen the sales results of the two companies.
Two new partnership agreements were signed in 2020, when Sweden’s Biokube and Biovac wanted to start marketing Vestelli’s Biocleaners before their own models. In addition to partners, Vestelli distributes its products through a few small HVAC wholesalers across Sweden.
Through its extensive network, Vestell has an excellent opportunity to gain a strong market share in Sweden over time.
“Even after a few years of work, Vestelli is known in Sweden. Sales doubled in 2020 and we are excited about the coming season,” continues Stefan.
With the expansion into the Swedish market, it was natural to also enhance sales in Åland, so at the end of 2020, Vestelli and Klingbergs AB from Mariehamn began cooperation regarding the sale and storage of products in Åland.
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